LAW OF ADVERTISEMENT

Interactive Advertising Bureau (IAB)

Interactive Advertising Bureau serves as leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, IAB develops technical standards and best practices and fields critical research on interactive advertising. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.

SOURCE: https://www.iab.com

The organization is governed by its Bye laws and Code of Conduct

The IAB Code of Conduct is intended to provide IAB Members with a set of best practices and guidelines with which IAB Members agree to adhere to when joining and maintaining their membership in the IAB. In order to qualify as an IAB Member or renew IAB membership, each Member will be required to comply with the Code of Conduct and also agree to be subject to the various procedures and processes adopted by the IAB to deal with non-compliance and any on-going issues that may arise in connection with our Code of Conduct.

The organisation offers the following training programs :

Digital FundamentalsIntroduction to Direct Brands
Programmatic 360Digital Media Sales Certification Exam Prep
Data 360Digital Buying & Planning Certification Exam Prep
Cross-Platform VideoDigital Ad Ops Certification Exam Pre

Categories: LAW OF ADVERTISEMENT

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