Network Advertising Initiative is the leading self-regulatory association comprised exclusively of third-party digital advertising companies.
Digital Interest-Based Advertisement Law
The NAI Code of Conduct is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and Retargeting (collectively, Personalized Advertising) as well as Ad Delivery and Reporting (ADR) activities. The Code, initially published in 2000 to cover web-based data collection and use, was significantly revised in 2008 and 2013 and was further updated in 2015. The Mobile Application Code, addressing data collection and use in the mobile application space, was first published in 2013, and was updated in 2015. The 2018 Code merges the 2015 Update to the NAI Code of Conduct and the 2015 Update to the Mobile Application Code into a single document, and also includes references to all NAI Guidance documents current at the time of publication, including Cross-Device Guidance. Additionally, the 2018 Code revises some prior terminology, but it is not intended to introduce any material changes or create any new obligations for NAI members. NAI staff began enforcing the 2018 Code on January 1, 2018.
Enforcement of the NAI Code:
The NAI Code is a self-regulatory code. Only the NAI staff is authorized to interpret the requirements of the NAI Code and to enforce the NAI Code. Where NAI staff determines that there is an instance of non-compliance with the Code by a member, and a member refuses to implement the recommended steps to bring its practices into compliance, the NAI enforcement procedures allow NAI to refer the matter to the Federal Trade Commission (FTC). In making such a referral, NAI does not ask the FTC to interpret its Code, but simply to address the member’s failure to comply with NAI’s interpretation and application of the NAI Code.[Source: networkadvertising]
READ: The Code
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