Suppose you want to optimize a site that has been in net for some time, give attention to both on-page and off-page factors.
Avoid die hard optimization techniques.
On-page factors are those that are part of the content or properties of a page. The author of the page can directly influence these factors. On-page factors include:
- page title ;
- meta tag description ;
- page encoding ;
- Easy URL structure ;
- website structure ;
- page content (headings, highlighted text, image captions);
- link text on the page (internal and external);
- site navigation ;
- frames .
- Doctype declaration : <!DOCTYPE html>
Off-page factors are external influences affecting a given page. The author of the page cannot not directly control them.
- Backlinking is the soul of optimisation
- Social media marketing
- Guest blogging
Categories: Digital and Web Technology