LAW LIBRARYDigital and Web Technology

Easy website optimization

Suppose you want to optimize a site that has been in net for some time, give attention to both on-page and off-page factors.

Avoid die hard optimization techniques.

On-page factors are those that are part of the content or properties of a page. The author of the page can directly influence these factors. On-page factors include:

  • page title ;
  • meta tag description ;
  • page encoding ;
  • Easy URL structure ;
  • website structure ;
  • page content (headings, highlighted text, image captions);
  • link text on the page (internal and external);
  • site navigation ;
  • frames .
  • Doctype declaration : <!DOCTYPE html>

Off-page factors are external influences affecting a given page. The author of the page cannot not directly control them.

  • Backlinking is the soul of optimisation
  • Social media marketing
  • Guest blogging

Categories: Digital and Web Technology

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