Web 2.0 and E 2.0

Enterprise social software (E2.0). The use of an entire suite of emergent technologies — wikis, blogs, tagging, and social networking tools — both inside companies and between companies and the outside world.

Web 2.0 promulgates a vision of the next-generation Web as a place where billions of people interact online as the most potent creative force in history. But Web 2.0 itself is a complex vision that was originally defined by industry thought leaders who were attempting to capture what lies at the core of the most successful examples of what has happened over the 17 years of the public Web.

A Web 2.0 application often consists of nothing but a framework to elicit widespread input from thousands or even millions of potential contributors.

The open source movement of the 1990s was part of the genesis for this, demonstrating that very complex and high-value outcomes could occur if anyone and everyone were encouraged to contribute and the community around the effort ensured that quality was maintained. This model has since moved from software to almost anything you can imagine from YouTube videos to crowd-sourced gold prospecting (see or Wikipedia, an encyclopedia written by contributors from across the globe.

Enterprise 2.0 is the application of Web 2.0 technologies to workers using collaborative software within an organization or business. Andrew McAfee at Harvard Business School was instrumental in defining the term and providing a clear, clean explanation of E2.0 as free-form social software that lets workers self-organize dynamically to share information and solve business problems, letting the best solutions compete and emerge naturally. He introduced his “SLATES” mnemonic to help guide those creating or acquiring E2.0 software understand what the key elements are:

S.L.A.T.E.S: Search, Links, Authorship, Tags, Extensions, and Signals[DION HINCHCLIFFE]


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