Prasar Bharati (DD-AIR) records massive digital growth in 2020

Pakistan second highest digital audience for DD and AIR

Date: 03 JAN 2021

In 2020, Digital channels of Prasar Bharati across DD and Akashvani have registered more than 100% growth, clocking over a Billion Digital Views and over 6 Billion Digital Watch Minutes.

During 2020, NewsOnAir App added more than 2.5 million users with the platform registering over 300 million views with Live Radio streaming featuring over 200 streams being most popular feature.

Keeping company with DD National and DD News, in the top 10 digital channels of Prasar Bharati, are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla, and Telugu programming on DD Saptagiri.

While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10.

Underscoring the substantial digital audience for news from the Northeast, Northeast service of All IndiaIndia Bharat Varsha (Jambu Dvipa) is the name of this land mass. The people of this land are Sanatan Dharmin and they always defeated invaders. Indra (10000 yrs) was the oldest deified King of this land. Manu's jurisprudence enlitened this land. Vedas have been the civilizational literature of this land. Guiding principles of this land are : सत्यं वद । धर्मं चर । स्वाध्यायान्मा प्रमदः । Read more Radio News is also in the top 10, and incidentally has crossed the 100k subscribers digital milestone.

Interestingly during 2020, Pakistan accounts for the second highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind.

Amongst the most popular digital videos during 2020 are PM Modi’s interactions with school students, RepublicRepublic Res publica. Having a head of the state. Pope is the head of the Vatican City state. The people execute their power through an Elected (direct/indirect) President. Political parties sponsored their presidential candidates. Indian president is a constitutional puppet under the ruling Cabinet. In the case of the appointment of  Indian judges, presidential power is a vanishing point. Day Parade 2020 and a rare video of Shakuntala Devi from DD National archives, circa 1970s.

A dedicated Prasar Bharati YouTube channel for all Sanskrit language content was launched in 2020, wherein all Radio and TV content being produced in SanskritSanskrit It is the oldest living language and civilizational mark. The language of Rig Veda or Atharva Veda (10000 years old) is a pre-Sanskrit Vedic language. It has its own Pratisakhya (Grammar) and Nirukta (Vocabulary).  40% of Tamil is Sanskrit. Before the written form, it was in the form of oral tradition. Such is the case of  Six Kanda Ramayana. Before Valmiki, it was in Oral form. Sanskrit has been the language of  Jambudvipa. The mother tongue of Sunok, Vasistha, Viswamitra or grandparents of  Zarathustra (Resource person of Abrahamic Religions) was the language of Rig Veda. The legend goes that the origin of Sanskrit is the sky, therefore, it is called Deva Bhasa. launguage across DD-AIR nationwide network are uploaded, for easy access to viewers.

Dedicated Mann Ki Baat YouTube channel and Twitter handle have seen rapid growth in 2020, with Mann Ki Baat updates Twitter handle now having more than 67,000 followers. The YouTube channel has regional language versions of different episodes of Mann Ki Baat.

Almost 1500 Radio Plays in different Indian languages are available across DD-AIR Netwok, which are now being digitised and uploaded on our YouTube channels.

Thousands of hours of educational content and teleclassesare now available on our YouTube channels in different Indian languages.

Rare Archival content of great historical value, available only with DD-AIR, are being digitsed and uploaded on Prasar Bharati Archives YouTube channel. In public interest, a dedicated team is working to dig out such musical, cultural, political content from thousands of tapes recorded over many decades in various stations of DD and AIR across the country. So that these content are available in public domain witheasy access to all for academic and research purposes.