App Metrics
App Visit means a series of one or more App Page Impressions, served to a single valid (App) Unique Browser, which ends when that (App) Unique Browser has not made an App Page Impression for a 30-minute period.
IFABC web standards define the key metrics relevant to buying and selling digital media. App Metrics consist of :
- App Unique Browser
- App Page Impression
- App Event
- App Visit
- App Visit Duration
- App Ad Impression
