App Metrics

App Visit means a series of one or more App Page Impressions, served to a single valid (App) Unique Browser, which ends when that (App) Unique Browser has not made an App Page Impression for a 30-minute period.

advtanmoy 03/09/2019 1 minute read

IFABC web standards define the key metrics relevant to buying and selling digital media. App Metrics consist of :

App Unique Browser
App Page Impression
App Event
App Visit
App Visit Duration
App Ad Impression

App Metrics

Tags: Digital and Web Technology Digital media