Whiskey, Vodka, Rum and Beer Prices: 2023–24 Guide in West Bengal
Status: 2024-2025
According to the West Bengal approved rate list 2023–24, liquor prices vary across categories. Whiskey is priced between ₹700 and ₹3,000 for a 750 ml bottle, while vodka ranges from ₹720 to ₹8,670, reflecting a wider premium segment. Rum remains relatively affordable, with prices between ₹500 and ₹3,000 for the same quantity.
For beer, the pricing is more moderate, with the average cost in West Bengal estimated at around ₹140–150 per liter, depending on the brand and strength. Popular brands like Budweiser, Kingfisher, Bira 91, and Heineken fall within this general range, with slight variations based on bottle size (330 ml, 500 ml, or 650 ml) and type (lager, strong, or wheat beer).
These prices are regulated under the Excise Directorate, Government of West Bengal, ensuring a standardized MRP structure for both foreign and Indian liquor brands across the state.
Excise Directorate, Government of West Bengal (MRP of Liquor)
Liquor Category: Foreign Liquor
Beer Price in West Bengal
| Brand Name | Measure | MRP (₹) |
|---|---|---|
| AMSTEL Super Premium Strong Beer | 500 Ml | 140.00 |
| 650 Ml | 145.00 | |
| Beck’s Ice Superior Strength | 500 Ml | 115.00 |
| 650 Ml | 135.00 | |
| BIRA 91 BLONDE SUMMER LAGER BEER | 330 Ml | 90.00 |
| 500 Ml | 155.00 | |
| 650 Ml | 170.00 | |
| BIRA 91 GOLD WHEAT STRONG BEER | 500 Ml | 180.00 |
| 650 Ml | 200.00 | |
| BUDWEISER MAGNUM BEER | 330 Ml | 75.00 |
| 500 Ml | 130.00 | |
| 650 Ml | 145.00 | |
| Budweiser Magnum Strong Beer | 330 Ml | 95.00 |
| 500 Ml | 145.00 | |
| 650 Ml | 180.00 | |
| Budweiser Premium King Of Beers | 330 Ml | 85.00 |
| 500 Ml | 125.00 | |
| 650 Ml | 155.00 | |
| Carlsberg Premium Elephant Strong | 650 Ml | 140.00 |
| Carlsberg SMOOTH PREMIUM LAGER | 330 Ml | 65.00 |
| 650 Ml | 120.00 | |
| Corona Extra Premium Beer | 330 Ml | 185.00 |
| Fosters Lager Beer | 330 Ml | 55.00 |
| 500 Ml | 85.00 | |
| 650 Ml | 105.00 | |
| HAYWARDS 5000 PREMIUM STRONG BEER | 500 Ml | 100.00 |
| Haywards 5000 Super Strong Beer | 650 Ml | 120.00 |
| Heineken Lager Beer | 330 Ml | 115.00 |
| 500 Ml | 155.00 | |
| 650 Ml | 220.00 | |
| Heman 9000 Ultra Super Strong Beer | 650 Ml | 130.00 |
| Hoegaarden Witbier | 330 Ml | 175.00 |
| Kalyani Black Label Strong Premium Beer | 650 Ml | 120.00 |
| Kingfisher Premium Lager Beer | 330 Ml | 60.00 |
| 500 Ml | 85.00 | |
| 650 Ml | 115.00 | |
| Kingfisher Storm Strong Beer | 500 Ml | 125.00 |
| 650 Ml | 135.00 | |
| Kingfisher Strong Premium Beer | 330 Ml | 60.00 |
| 500 Ml | 115.00 | |
| 650 Ml | 120.00 | |
| Kingfisher Ultra Lager Beer | 330 Ml | 85.00 |
| 500 Ml | 115.00 | |
| 650 Ml | 155.00 | |
| Kingfisher Ultra Max Premium Strong Beer | 330 Ml | 105.00 |
| 650 Ml | 195.00 | |
| KINGFISHER ULTRA WITBIER | 330 Ml | 115.00 |
| 500 Ml | 165.00 | |
| 650 Ml | 220.00 | |
| Original Bira 91 White Beer | 650 Ml | 215.00 |
| ORIGINAL BIRA 91 WHITE BEER | 330 Ml | 115.00 |
| 500 Ml | 160.00 | |
| Premium Kiq | 500 Ml | 100.00 |
| 650 Ml | 120.00 | |
| PREMIUM KIQ ULTRA LAGER BEER | 330 Ml | 60.00 |
| 500 Ml | 100.00 | |
| PREMIUM KIQ WHEAT MILD BEER | 330 Ml | 105.00 |
| 500 Ml | 110.00 | |
| Tuborg 1880 Classic Beer | 650 Ml | 135.00 |
| Tuborg 1880 Mild Beer | 330 Ml | 60.00 |
| 650 Ml | 115.00 | |
| Tuborg 1880 Strong Beer | 650 Ml | 120.00 |
Other Liquor Prices (Summary)
According to the West Bengal approved rate list 2023-24 (for all types of liquor brands including foreign and Indian brands):
| Liquor Type | Price Range (per 750 ml bottle) |
|---|---|
| Whiskey | ₹700 – ₹3,000 |
| Vodka | ₹720 – ₹8,670 |
| Rum | ₹500 – ₹3,000 |
Average beer price in West Bengal: ₹140–150 per liter
Legal Framework (Beer Price in West Bengal)
| Date | Act |
|---|---|
| 07/08/2015 | Bengal Excise (Amendment Act) 2003 |
| 02/08/2012 | Bengal Excise (Amendment) Act, 2012 |
| 02/08/2012 | Bengal Excise (Amendment) Act, 2012 |
| 22/08/2011 | The Narcotic Drugs & Psychotropic Substances Act, 1985 |
| 22/08/2011 | The Medicinal & Toilet Preparations (Excise Duties) Act, 1955 |
| 19/03/1973 | West Bengal Molasses Control Act, 1973 |
Core Concept: Liquor Pricing Framework in West Bengal (2023–24)
The liquor pricing system in West Bengal is governed by a regulated Maximum Retail Price (MRP) structure, ensuring uniformity across categories such as whiskey, vodka, rum, and beer. This framework integrates taxation, excise control, and market segmentation.
See also
- Excise Regulation System
- Alcohol Taxation Policy
- Consumer Pricing Standards
- Beverage Market Segmentation
Cluster: Whiskey Pricing Structure
Whiskey occupies a mid-to-premium pricing tier, ranging from ₹700 to ₹3,000 per 750 ml bottle, reflecting brand positioning, import status, and aging processes.
Linked Concepts
- Premiumization in Alcohol Markets
- Imported vs Domestic Spirits
- Aging and Quality Differentiation
See also
- Vodka Pricing Structure
- Rum Pricing Structure
- Luxury Goods Pricing
Cluster: Vodka Pricing Spectrum
Vodka demonstrates the widest price variation (₹720 to ₹8,670), indicating strong segmentation between standard and luxury imports.
Linked Concepts
- Brand Value and Global Positioning
- Luxury Consumption Behavior
- Import Duties and Pricing Impact
See also
- Whiskey Pricing Structure
- International Trade in Alcohol
- Premium Consumer Segments
Cluster: Rum Affordability Range
Rum is positioned as a cost-accessible spirit, ranging from ₹500 to ₹3,000, appealing to a broad demographic.
Linked Concepts
- Mass Market Consumption
- Seasonal Demand Patterns
- Regional Preferences
See also
- Whiskey Pricing Structure
- Beer Consumption Trends
- Socioeconomic Consumption Patterns
Cluster: Beer Pricing and Volume Economics
Beer pricing is comparatively moderate, averaging ₹140–150 per liter, with variations based on brand, strength, and packaging size.
Linked Concepts
- Volume-Based Pricing
- Alcohol by Volume (ABV) Influence
- Packaging Economics (330 ml, 500 ml, 650 ml)
See also
- Rum Affordability Range
- Beverage Consumption Behavior
- Retail Packaging Strategies
Cluster: Excise Directorate and Regulatory Mechanism
The Excise Directorate establishes pricing, regulates distribution, and enforces compliance across liquor categories.
Linked Concepts
- Government Revenue Systems
- Regulatory Compliance
- Licensing and Distribution Control
See also
- Legal Framework of Alcohol
- Taxation Policy
- Public Administration Systems
Legal Framework Governing Alcohol
The pricing and sale of alcohol are influenced by legislative acts such as excise amendments and narcotics regulations.
Linked Concepts
- Legal Control of Substances
- Public Health Policy
- Historical Evolution of Excise Laws
See also
- Excise Directorate and Regulatory Mechanism
- Alcohol Taxation Policy
- Controlled Substance Regulation
Market Segmentation Across Liquor Types
Liquor categories reflect distinct consumer segments, from budget-conscious buyers (rum, beer) to premium consumers (vodka, high-end whiskey).
Linked Concepts
- Consumer Behavior Analysis
- Income-Based Segmentation
- Brand Positioning
See also
- Whiskey Pricing Structure
- Vodka Pricing Spectrum
- Beer Pricing and Volume Economics
Cluster: Price Determinants in Alcohol Industry
Multiple factors influence pricing, including taxation, import duties, branding, packaging, and production costs.
Linked Concepts
- Supply Chain Economics
- Tax Incidence
- Branding Strategy
See also
- Excise Regulation System
- Market Segmentation Across Liquor Types
- International Trade in Alcohol
Latest Notification
Alcohol and Beer Prices
SOURCE: Government of West Bengal -2022
Read more:
- Oxford City Council Alcohol Consumption in Public Places Order 2006
- Alcoholic Beverage Control Law-The New York State Legislation
- Lexicon of alcohol and drug terms: World Health Organization